Cultural Intelligence Collective

Technology
is not a strategy.
Culture is.

Everyone else is optimizing what already works.
We're building what comes next.

Selected thinking View all →

"If your brand's visual identity could be generated by AI in one prompt, you don't have taste. You have a template."

From: The Taste Recession
Things we built
Cultural Intelligence Assessment
14 archetypes. 30 questions. Takes 4 minutes. Hurts a little.
Take the test →
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Brand Health Clinic
Enter any brand. Get an honest diagnosis. No euphemisms.
Run a diagnosis →
AI Visibility Audit
How does your brand show up when people ask AI? Find out in 10 seconds.
Run an audit →
Cultural Decoder
Paste anything. Find out what it actually communicates.
Decode something →
Case
Not a chatbot. A thinking partner named after the robot in Interstellar.
Start thinking →
Brands our team has shaped

"Most of the jobs in 2036 don't exist yet. Neither do the categories, the tools, or the processes. That's not uncertainty. That's the brief."

The Wolfgang Project

Wolfgang Weekly. New thinking. Every Monday.

Cultural intelligence for people who build brands. The things worth reading slowly.

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Let's conspire.

Wolfgang works with the brands that suspect they can be more interesting than they currently are. If that's you, we should talk.